PATENT BLOCK

A bold brand identity rooted in industrial heritage. I led naming, logo design, and brand development for this adaptive reuse office project on Johnson Controls’ historic Milwaukee campus.

ROCK RIVER DISTRICT

Rooted in history, branded for the future. I gave this Watertown riverfront district a name and identity that’s equal parts charm, community, and just the right amount of edge.

INSPIRE PRAIRIE SPRINGS

I led the logo and brand identity for this nature-rooted community—collaborating closely with the client to bring their vision to life in just 1.5 weeks. Truly inspiring.

MIDLAND STATION

Vintage grit with a modern take. I created the logo and brand system for this Lexington development, blending industrial texture with a modern, approachable tone.

THE EMREE

I created the logo, brand identity, and style guide for this West Bend apartment community—where industrial inspiration meets fresh, functional design.

WATER’S EDGE

I built out the brand identity, curated photography, designed the website, and created marketing materials—all to make this lake-loving community feel relaxed, inclusive, and effortlessly polished.

ASSOCIATED BANK RIVER CENTER

I extended Associated Bank’s identity through environmental branding, signage, digital displays, and web updates—bringing polish and personality to one of Milwaukee’s most iconic spaces.

COAST @ LAKESHORE COMMONS

I created the visual identity and brand standards for this modern lakefront development—where clean design meets coastal energy (without the seashells).

BRAND IDENTITY