For Associated Bank River Center—one of Milwaukee’s most iconic downtown landmarks—I helped extend the Associated Bank brand throughout the renovated space, ensuring a seamless experience from exterior signage to interior navigation. My work included interior and exterior wayfinding, digital kiosk displays, and branded construction graphics that supported phased renovations over time.

In addition to creating mockups that visualized brand integration at scale, I continue to maintain and update the Associated Bank River Center website, ensuring consistency in messaging, visuals, and user experience as the project evolves.