For The Emree, a modern garden-style apartment development in West Bend, WI, I created the full brand identity—from naming inspiration to execution. Drawing on the area’s industrial heritage, I designed a logo and visual system that gives a contemporary voice to the city’s roots. The name, a stylized evolution of Emrey (meaning industrious or powerful), reflects both strength and refinement.

I developed the brand standards and pattern library, including a custom graphic motif now featured as wallpaper in the on-site fitness space. The identity extended into physical and digital environments, including leasing signage and a website, ensuring a cohesive and memorable experience across every touchpoint.