Water’s Edge is all about laid-back lake life with a modern, community-driven twist—and I brought that spirit to life through branding. Starting with an existing logo, I built a full identity system around it, crafting a style guide that defined typography, color palette, tone, and visual language.

Photography played a major role in shaping the brand’s vibe. I focused on curating imagery that made the community feel inclusive, inviting, and relaxing—somewhere you’d want to slow down and stay awhile. I also designed and launched a website that captured that atmosphere, and developed marketing materials that helped tell the story of a nature-connected, people-first neighborhood.