For Midland Station—a mixed-use development in Lexington, Kentucky—I created a brand identity that bridges the area’s industrial past with its vision for revitalization and modern growth. Inspired by vintage mosaic tiles, the logo reflects movement, strength, and timelessness—anchoring the brand in local heritage while projecting forward momentum.

I developed a comprehensive brand system and style guide, including a rich color palette that evokes durability and warmth. The visual language combines bold, industrial textures with approachable tones, reinforcing the project’s focus on connectivity, community, and progress. The identity was designed to energize the space and spark a sense of place that feels both historic and newly vibrant.