For the Rock River District, I led brand development for a major revitalization initiative in Watertown, WI. I directed the naming strategy, logo design, and full brand identity system — creating a cohesive visual language that connects to the river, natural beauty, and community roots.

The identity balances heritage with forward momentum, positioning the district as a vibrant destination. To ensure consistent storytelling, I built a comprehensive style guide that translates seamlessly across digital, social, print, and environmental touchpoints — supporting long-term engagement, investment, and community connection.