For the Rock River District, I led the brand development for a major revitalization initiative in Watertown, WI. I crafted the naming strategy, designed the logo, and built a full brand identity that highlights the district’s connection to the Rock River, its natural beauty, and its community roots.

The identity blends heritage with forward momentum, positioning the district as a vibrant, destination-worthy place for growth and renewal. A comprehensive style guide ensures cohesive application across digital, print, and environmental uses—supporting long-term storytelling, investment, and placemaking.