I led the design and development of a landing page for Thrivent’s Appleton Masterplan—an initiative to reimagine a key site in downtown Appleton. The page introduces the project’s goals, timeline, and community-focused vision, laying the foundation for future engagement and transparency.

Alongside the web experience, I created branded email campaigns to support outreach and keep stakeholders informed throughout the planning process. I collaborated closely with the client and development team, building strong, lasting relationships through clear communication and thoughtful execution—ensuring alignment across messaging, design, and long-term strategy.