I created the brand identity and website for The 68, a hospitality-focused office development in Milwaukee’s Deer District. In collaboration with the Milwaukee Bucks, I led the naming strategy—selecting ‘The 68’ as a tribute to the team’s 1968 incorporation, grounding the brand in local pride and history. The bold, modern logo reflects that story while staying approachable and adaptable across platforms.

The website serves as a central hub for prospective tenants, highlighting flexible floor plans, prime location, and community-driven amenities. A custom interactive map encourages exploration of nearby dining and entertainment, bringing the Deer District’s energy to life online. Together, the brand and digital experience connect storytelling with functionality—building excitement and engagement across audiences.