As creative lead for the environmental branding of SoftwareONE’s Milwaukee Headquarters, I developed a cohesive visual strategy that brought the company’s global brand to life within a dynamic, localized workspace. The objective was to create a branded environment that felt elevated and intentional—supporting the workplace experience without overpowering it.

I directed the design and implementation of key touchpoints, including frosted glass treatments for conference rooms, impactful statement wall graphics, and overall interior integration. A tone-on-tone signage approach was used throughout to create a subtle yet sophisticated presence—delivering brand impact without competing with the modern architecture or SoftwareONE’s established visual identity. The result is a polished, professional environment that reflects the company’s innovative culture and global presence.