I led the creative direction for Kohl’s 2022 Summer Internship Program at the photo studio, shaping a bold and energetic visual identity through vibrant color, expressive typography, and engaging brand applications. The creative system was used across both digital and physical touch points, creating a cohesive and exciting experience for interns.

Key elements included large-format Kohl’s lettering and custom hashtag cutouts designed for photo ops and social sharing, along with directional signage guiding interns to the photo studio. The overall look captured the energy of the program while reinforcing brand consistency in a fun, approachable way!