In close collaboration with an art director and copywriter, I led the design of the brand booklet for the Lauren Lane x Sonoma collection—a thoughtful, style-forward partnership rooted in lifestyle and authenticity.

I assisted in establishing the visual direction for the brand, creating a system that defined everything from tone and messaging to typefaces, color palette, and application across print and digital platforms. The result was a cohesive, elevated guide that served as the creative foundation for both internal and external teams to bring the Lauren Lane x Sonoma brand to life.