For The Couture—Milwaukee’s tallest residential building and a landmark mixed-use development—I created large-format leasing graphics designed to capture attention and drive early interest in available residential units.

The leasing visuals were strategically placed to engage pedestrians and drivers, using bold messaging to convey the building’s scale, amenities, and lifestyle appeal. The graphics supported early leasing efforts by building excitement and visibility for one of the city’s most transformative projects.